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When you can't quite hear the TV, subtitles are critical

One great advantage of the digital TV services is that every TV set has access to subtitles.

Ofcom makes the broadcasters comply with the law.    Photograph: Flickr
Ofcom makes the broadcasters comply with the law. Photograph: Flickr
published on UK Free TV

For the many people with partial hearing loss or total deafness – as well as those who need to listen with the sound off – subtitles allow people to enjoy the TV. 

A great deal of thought and effort has gone into providing these services: the laws to require broadcasters to provide them, the technical challenges to make them work and the human time and effort to provide them alongside upwards of 80% of the TV programmes broadcast in the UK.

 

The design

TiresiasScreenfont

Say hello to Tiresias ScreenFont! This is a special font designed for subtitles on British TV.      The proportions of the letters and numbers are designed to allow easy differentiation between similar characters (for example lower case L and number 1, zero and O) and with larger-sized lower-case letters.    It also has typewriter-style "a" and long "descenders" (g j q p y) whilst being slightly narrow to get a useful number of words per line. 

TiresiasScreenfont2

[1] http://www.tiresias.org/fonts/screenfont/report_screen.htm

 

The rules

Here are some of the rules[3] – you might be aware of them:

  • Capital letter (V) height is 20 pixels on a 480-line standard display and at least 50% bright.  Usually they have a 100% black background.
  • Tiresias Screenfont is required for Freeview, and used for Sky and Freesat.
  • They must sit within the 4:3 cutout so they aren't cut off on an old shaped TV.
  • They should never cover the face of the speaker.
  • They are usually white but can use yellow, cyan and green to denote different speakers.
  • Normally two lines, three are allowed if the picture can still be seen.    
  • The speed of words is between 160 and 180 words per minute (three a second, keep up!)
  • Words must be synchronised with speech, unless they are being done live.
  • They use a # sign to denote music, CAPITAL LETTERS FOR SHOUTING and mumbling is written out as such.    Sounds effects are also written out.
  • With live programmes the subtitles should not run more than three seconds behind live.

 

Ofcom requires…

The law requires that Ofcom demand any TV channel that has more than 0.05% of the viewing provide subtitles.     This starts with a requirement to provide 10% in the first and second years rising to 35% (two more years) 60% (another two) 70% (three more) and eventually 80%.  

The BBC policy is to provide subtitles on "all BBC TV programmes".   Here are the list of channels that have to provide subtitles.

 

Why don't channels just provide subtitles?

People often ask why channels don't just provide subtitles without being required to.   The answer is: money.   Providing subtitles is costly and the proportion of costs for a channel with less than 0.05% of the total viewing is disproportionate. 

Adding subtitles to BBC One, with over 21% of viewing costs the same as for a channel like True Entertainment that has about one hundredth.   Whilst it is true that they might get some extra viewers, the cost of acquisition  (creating, synchronizing and broadcasting the subtitles) would exceed any extra income they could make from showing these new viewers adverts.

It is true that channels often show programmes that have been provided with subtitles on other media (such as DVD or foreign TV closed captions) but if the content has been visually edited for timing or legal reasons, the whole show's subtitles will need careful (and therefore costly) reworking.

 

Which channels will have subtitles in 2016?

Channels - with their current share of viewing[2]:

BBC 1 21.157%,  ITV 11.744%, BBC 2 5.116%, Channel 4 4.47%, Channel 5 3.152%, ITV 3 1.23%, ITV 2 1.113%, ITV HD 1.016%, E4 0.817%, Cbeebies 0.808%, BBC 3 0.739%, Film4 0.721%, Dave 0.702%, BBC News 0.636%, ITV 4 0.625%, More4 0.619%, Sky 1 0.573%, 5 USA 0.548%, Sky Sports 1 0.538%, BBC 4 0.529%, ITV +1 0.516%, Drama 0.49%, Channel 4+1 0.486%, Pick TV 0.484%, Sky News 0.452%, Sky Sports News HQ 0.371%, Yesterday 0.365%, E4 +1 0.35%, Sky Living 0.323%, Really 0.307%, Quest 0.305%, Sky ports 2 0.292%, 5* 0.284%, CBBC 0.283%, Comedy Central 0.277%, ITV 2 +1 0.275%, Disney Junior 0.254%, Challenge TV 0.238%, Fox 0.233%, G.O.L.D. 0.233%, ITVBe 0.226% Watch 0.221%, Nick Jr 0.214%, Universal 0.207%, Alibi 0.199%, 4Music 0.193%, 4seven 0.183%, CITV 0.169%, Sky Atlantic 0.168%, Sky Movies Disney 0.158%, Film4 +1 0.51%, TLC 0.149%, BT Sport 1 0.148%, Discovery 0.147%, Cartoon Network 0.145%, Sky Movies Premiere 0.134%, Quest+1 0.129%, Disney Channel 0.126%, ITV 3 +1 0.126%, Dave ja vu 0.12%, Sky Sports 4 0.114%, Sky Sports 3 0.114%, Nick Jr 2 0.113%, Boomerang 0.108%, Nickelodeon 0.104%, MTV 0.099%, Nicktoons 0.099%, Sky Sports 5 0.95%, Sky Movies Family 0.09%, More4 +1 0.09%, Viva 0.089%, Sky 2 0.086%, Sky Sports F1 0.08%, Sky Movies Action & Adventure 0.078%, Sky Movies Showcase 0.071%, Sky Movies Greats 0.07%, Sky Living  +1 0.069%, Comedy Central +1 0.069%, Good Food 0.068%, Animal Planet 0.066%, G.O.L.D.+1 0.059%, Disney Channel +1 0.057%, Sky Movies Comedy 0.057%, Sky Movies Drama & Romance 0.057%, BT Sport 2 0.056%, ITV Encore 0.056%, Disney XD 0.055%.

Note that BBC Alba, ITVBe, ITV Encore, Sky Sports 5, BT Sport 2 and Fox will start their requirement to provide in 2016.

 

Which channels will have subtitles in 2017?

Looking further ahead, looking at the current year to date, these extra channels will be required to provide subtitles in 2017:

CBS Reality 0.306%, True Entertainment 0.228%, more>movies/movies mix 0.215%, Star Plus 0.187%, Movies4Men 0.176%, Pop 0.157%, CBS Action 0.57%, Tiny Pop 0.15%, Syfy 0.131%, Food Network 0.122%, TruTV 0.117%, Horror Channel 0.099%, Disney Junior Plus 0.094%, Eurosport 0.093%, Investigation Discovery 0.085%,History 0.081%, TCM 0.08%, Crime + Investigation 0.079%, Lifetime 0.073%, Colors TV 0.071%, E! 0.07%, Eurosport 2 0.069%, HUM Europe 0.066%, National Geographic 0.063%, ARY News 0.062%, BBC RB 601 0.061%, Movies 24 0.06%, Cartoonito 0.059%, Discovery Turbo 0.057%, Spike 0.056%, attheraces 0.053%, Rishtey .052%, Movies 24+ 0.051%, True Movies 1 0.051%,

 

More reading

[2] http://stakeholders.ofcom.org.uk/binaries/broadcast/guidance/Channels_required_to_provide_television_access_services_in_2016E.pdf

[3] http://stakeholders.ofcom.org.uk/binaries/broadcast/other-codes/tv-access-services-2015.pdf



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Comments
Monday, 4 October 2021
C
Chris.SE
sentiment_very_satisfiedPlatinum

11:21 PM

Tony Hill:

It will have nothing to do with the satellite distance! Perhaps someone else with Freesat might be able to say if they also have this problem. I wonder whether it's an issue with certain receivers - which one do you have?

link to this comment
Chris.SE's 4,101 posts GB flag
Monday, 11 October 2021
T
Tony Hill
sentiment_satisfiedBronze

3:33 PM

Mine is a Manhattan and have had it for some time, always with subtitle issues. ITV the worst by a mile. Interestingly, there are no subtitles on the ITV Hub - so useless for us.

link to this comment
Tony Hill's 65 posts RO flag
Saturday, 8 January 2022
P
Pixie
7:58 AM

Ch4 has a new drama set in a prison which makes for a great deal of background chatter and general noise making understanding what is being said at times nearly impossible, had it not been for the first episode having had subtitles I wouldn't have been able to follow the plot also subplots in episode 1as I am struggling with episodes 2 & 3 please Ch4 I really want to enjoy the rest of the episodes with subtitles on my iPad


Many Thanks
Pixie


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Pixie's 1 post GB flag
C
Chris.SE
sentiment_very_satisfiedPlatinum

3:20 PM

Pixie:

Ch4 are highly unlikely to see your comments here as this isn't their website (it's an independent technical help-site).
You should contact Ch4 about your concerns - Contact us | Channel 4
I would use the on-line form and keep a copy of your comments (text copy/paste), (I've not used this latest version before so there may be an option at the end to email you a copy of your comments.
IF they do not broadcast subsequent episodes with subtitles, you may care to copy your comments to OFCOM as well.

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Chris.SE's 4,101 posts GB flag
Tuesday, 21 June 2022
J
John
4:10 PM

Hello. Logic tells me that channels like , Great Movies and Great Movies Classiics have older films . Therefore the viewers will probably be the older generation . The older generation have poorer hearing and will be more appreciative and eager to watch such channels IF THEY HAD SUBTITLES. ie. MORE VIEWERS

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John's 1 post US flag
Tuesday, 12 July 2022
B
Bron
12:24 PM

John: I quite agree! I enjoy a good movie or drama but have deficient hearing, so I get very irritated when channels don't have subtitles and just stop watching them as I can't follow the dialogue. There must be many others like me, it would surely bump up viewer numbers for 'marginal' channels if they were as accessible as the major ones?

link to this comment
Bron's 1 post GB flag
C
Chris.SE
sentiment_very_satisfiedPlatinum

2:21 PM

Bron:

You can always try contacting the channels you are interested in, and ask if they can provide subtitles.

link to this comment
Chris.SE's 4,101 posts GB flag
Friday, 24 February 2023
J
Julie
4:11 PM

I cannot hear properly what they are saying, I just have to guess.. I enjoy Great Romances but would enjoy it more with subtitles.

link to this comment
Julie's 1 post GB flag
S
StevensOnln1
sentiment_very_satisfiedPlatinum

5:42 PM

Julie: The isn't much that anyone here can do as this is an independent technical help site which isn't linked to any broadcaster. Try contacting Great! Network via their website at the link below - the more people who tell them they want subtitles, the more likely they are to take notice.

Contact Us - Great! Network | Great! Movies

link to this comment
StevensOnln1's 3,605 posts GB flag
Saturday, 25 March 2023
J
John J
6:39 PM

Absolute logic = Great Movies Classics regarding older generation; eager viewers ; poor hearing Why O why no subtitles ?!?! Providing them will obviously increase viewers.

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John J's 1 post US flag
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