The ways of ITV are utterly inscrutible.
I live in Newark in Nottinghamshire. I work in Nottingham. I shop in Nottingham. I get my local news from BBC Nottingham.
ITV however decided some years ago that this area is part of Yorkshire, so our "local" news on Sky channel 103 emanates from Leeds and is about places I've never heard of.
Even worse, from their point of view, the advertising I get on ITV 1, 2, 3, 4 and Channel 4 from Sky is also Yorkshire based. Why would they think I'd trek 75 miles each way up the A1 to do my shopping? No wonder they're losing their audience!
Friday 11 February 2011 9:30PM
The ways of ITV are utterly inscrutible.
I live in Newark in Nottinghamshire. I work in Nottingham. I shop in Nottingham. I get my local news from BBC Nottingham.
ITV however decided some years ago that this area is part of Yorkshire, so our "local" news on Sky channel 103 emanates from Leeds and is about places I've never heard of.
Even worse, from their point of view, the advertising I get on ITV 1, 2, 3, 4 and Channel 4 from Sky is also Yorkshire based. Why would they think I'd trek 75 miles each way up the A1 to do my shopping? No wonder they're losing their audience!